Losing The Shore About Us Page

CAREER COACHING for SOFTWARE, DATA AND AI PROFESSIONALS navigating change

Do you feel stuck, misaligned, or underused - and know you can do more than your current situation allows?

You’ve built deep expertise. Delivered complex work. Taken on more responsibility. But at some point, your role stopped feeling like progression and started feeling like maintenance.
 

THIS MAY LOOK LIKE ONE OR MORE OF THE FOLLOWING:

  • You’re no longer doing the work you’re good at - more coordination, less contribution
  • You’ve outgrown the role, but can’t clearly articulate what’s next
  • Working in environments where data, engineering or AI aren’t well understood 
  • Leadership, priorities, or structure make meaningful progress difficult
  • You’re delivering, but not getting the recognition, ownership, or progression you’d expect 
  • The role made sense on paper, but doesn’t feel right in practice
  • You can see the problems clearly, but not the right move yet

At that point, staying feels wrong - but leaving without a clear direction doesn’t feel right either.

 

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢. I help you understand what’s actually going on and move in a direction that better reflects your strengths, interests, and level of experience. My background is in working inside complex organisations, where roles, expectations, and incentives rarely line up cleanly. We focus on the real dynamics shaping your situation, not surface level advice.

 

𝗛𝗢𝗪 𝗧𝗢 𝗦𝗧𝗔𝗥𝗧. You can explore career coaching further, or fill in this form to request a short conversation.

Alongside coaching, I also share here my reflections exploring perspective, experience, and change, and also some details of my version of citizenship engaging with systems dealing with community, technology, health and environment.

Coaching

Career coaching for experienced professionals in software, data, or AI who feel stuck, misaligned, or underused - and aren’t sure what comes next.

With extensive experience working inside complex organisations, I help you make sense of where you are, what’s changed, and how to move forward in a way that reflects your strengths and experience.

Learn More

Beyond The Shore

Reflections on transition, identity, and direction - drawn from movement, work, and lived experience.

Latest: Hexham - The Missing Piece

2026 posts

2024/2025 posts
 

Citizenship

Citizenship as the practice of engaging with the systems that shape our lives - technology, community, work, health, and environment.

Learn More

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